In collaboration with Baby Shark BubbleFong Friends, PIF Nation launched a marketing campaign that spanned multiple social media platforms. The campaign was initiated on 1st April 2023 (no joke!) and lasted for several days, leveraging the influence of key opinion leaders (KOLs) and various types of posts to maximize reach and engagement.
Campaign Performance
- Clicks and Installs: The campaign generated a total of 2,717 clicks, leading to 892 installs. That’s a lot of new crew members joining our ship, showing a hearty interest in our adventure!
- Loyal Users: We’re proud to report a whopping conversion rate of 78%, demonstrating its effectiveness in not only attracting users but also converting them into loyal users. This high conversion rate is a high-five to our campaign content and its connection with our audience.
Campaign Strategies
We charted a course across multiple social media islands, dropping anchor at Facebook, Instagram, TikTok, and YouTube. Our content varied from photo posts, promotional videos, Facebook streams, and stories to maximize engagement and reach.
KOLs
Buunja and Pawtime were the key opinion leaders (KOLs) in the campaign. Their influence was like a lighthouse, expanding our reach and driving engagement.
The campaign started with a Facebook photo post on 1st April 2023, which garnered 2,373 likes and reached 76,607 users. This was followed by a promotional video and two Facebook streams on 5th April 2023.
The promotional video was particularly successful, with 11,369 views, 231,564 likes, and 43 shares. The Facebook streams, based on 15-second views, attracted between 3,600 and 5,100 views, with likes ranging from 7,900 to 9,200 and shares from 2,400 to 332.
On Instagram, a photo post on 1st April 2023 received 4,003 views and 60,014 likes, demonstrating high engagement on this platform.
- TikTok
TikTok was utilized for a story post on 3rd April 2023 and a video post on 5th April 2023. The video post was particularly successful, with 50,000 views and 7,814 likes.
- YouTube
On YouTube, a video posted by Pawtime on 6th April 2023 received 7,400 views and 160 likes, reaching 32,800 users.
Social Media Engagement and Ad Spend
The campaign leveraged multiple social media platforms to maximize reach and engagement. Facebook, Twitter, and Discord were used for posting announcements. We stirred up a storm of community engagement and reach even without spending a single doubloon on ads.
On Facebook, the campaign engaged 344 community members and reached 11,351 users. Twitter also saw substantial engagement with 64 community interactions and a reach of 5,136 users. Discord, while not providing reach data, had 140 community engagements.
Users Feedback and Concerns
The campaign received a mix of positive feedback and constructive criticism, providing valuable insights for future improvements. Players loved the competitive spirit and the thrill of playing with the Baby Shark family. But, like any good crew, they also pointed out some rough waters that we need to navigate.
Gameplay Concerns
Users reported issues with the matchmaking process, the point system, and network disconnections during gameplay. Some players also reported that others were exploiting the auto-out feature and changing colors without burning out, which could be a bug or an exploit.
Bug Concerns
Users reported several potential bugs, including the site being unreachable on both PC and mobile, the game site being flagged for containing harmful programs, and issues with shooting bubbles. These concerns underscore the importance of thorough testing and prompt bug fixes.
Despite these concerns, the campaign received several positive testimonials from users, praising the game’s competitive nature, graphics, sound effects, and the responsive support team. However, some users also highlighted areas for improvement, such as the game’s compatibility with different devices and the control system.
Testimonials
Conclusion
The campaign was a resounding success, with high engagement across all platforms and a high conversion rate of clicks to installs. The use of diverse content types and the involvement of KOLs proved effective in maximizing reach and engagement. High engagement across multiple platforms and positive user feedback were also observed. The campaign also highlighted areas for improvement, providing valuable insights for future campaigns. Overall, this campaign serves as an example of a successful multi-platform marketing strategy.
Partner with Us: Boost Your Player Growth and Engagement with Quests
At PIF Nation, we believe in the power of collaboration and the magic of gaming. We understand that in today’s gaming world, attracting and keeping players is like finding a pearl in an oyster. That’s why we’ve developed our unique Quest platform, designed to help game developers like you reel in more players and keep them hooked.
Our recent campaign with Baby Shark BubbleFong Friends Quest is a testament to the potential of our platform. By partnering with us, you can leverage our expertise and resources to create engaging, immersive quests that captivate players and keep them coming back for more.
Why Choose Quests?
Quests are an excellent way to add depth and complexity to your game, providing players with goals to strive for and rewards to earn. They offer a sense of progression and achievement, enhancing player satisfaction and loyalty. Moreover, Quests can be tailored to fit any game genre, making them a versatile tool for player engagement.
Why Partner with PIF Nation?
When you partner with PIF Nation, you’re not just getting a platform for quests. You’re joining a community of passionate gamers and innovative developers. We work closely with our partners to understand their unique needs and goals, crafting customized campaigns that resonate with their target audience.
Our multi-platform marketing strategy ensures maximum reach and engagement, while our dedicated support team is always on hand to address any concerns or issues. We also provide comprehensive analytics, giving you valuable insights into player behavior and campaign performance.
But don’t just take our word for it. Listen to the testimonials of our satisfied partners and see the results for yourself. So, are you ready to dive into the next level of gaming? Join us at PIF Nation and let’s create unforgettable gaming experiences together.